Mobile Marketing Association
The Mobile Marketing Association (MMA) is a leading global trade association headquartered in the United States, dedicated to advancing mobile marketing and advertising. Founded in 2000, the MMA has played a pivotal role in shaping the mobile marketing landscape, providing valuable resources and insights to industry professionals across major operational regions, including North America, Europe, and Asia. The association focuses on key business areas such as mobile advertising, mobile commerce, and mobile engagement, offering a range of core services that include research, education, and advocacy. What sets the MMA apart is its commitment to fostering collaboration among brands, agencies, and technology providers, ensuring that members stay at the forefront of mobile innovation. With a strong market position and notable achievements, the MMA continues to drive the evolution of mobile marketing, empowering businesses to harness the full potential of mobile technology.
DitchCarbon Score
How does Mobile Marketing Association's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Membership Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Mobile Marketing Association's score of 23 is lower than 62% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Mobile Marketing Association's reported carbon emissions
The Mobile Marketing Association (MMA), headquartered in the US, currently does not report any specific carbon emissions data, as indicated by the absence of figures in kg CO2e. Additionally, there are no documented reduction targets or climate pledges associated with the organisation. As of now, the MMA has not inherited any emissions data from a parent company, nor does it have any cascading climate initiatives from related organisations. This lack of data suggests that the MMA may still be in the early stages of developing a comprehensive climate strategy or reporting framework. In the context of the industry, it is increasingly important for organisations to establish clear climate commitments and reduction targets to align with global sustainability goals. The MMA's future initiatives may benefit from adopting industry-standard practices, such as setting Science-Based Targets (SBTi) and participating in climate disclosure initiatives like CDP.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Mobile Marketing Association is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
