Global Hotel Alliance
Global Hotel Alliance (GHA), headquartered in the United Arab Emirates, is a leading player in the hospitality industry, specialising in hotel loyalty programmes and innovative guest experiences. Founded in 2001, GHA has grown to encompass a diverse portfolio of over 30 hotel brands across more than 100 countries, making it one of the largest alliances of independent hotel brands globally. GHA's core offerings include the DISCOVERY loyalty programme, which uniquely rewards members with personalised experiences and local insights, setting it apart from traditional hotel loyalty schemes. With a commitment to enhancing guest engagement and driving revenue for its member hotels, GHA has established a strong market position, recognised for its innovative approach to hospitality and customer loyalty.
DitchCarbon Score
How does Global Hotel Alliance's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Hospitality industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Global Hotel Alliance's score of 20 is lower than 56% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Global Hotel Alliance's reported carbon emissions
Global Hotel Alliance, headquartered in the United Arab Emirates (AE), currently does not report any specific carbon emissions data, as there are no available figures for emissions in kg CO2e. Additionally, the organisation has not established any documented reduction targets or climate pledges. As a result, there are no specific initiatives or commitments to report regarding their carbon footprint or climate action strategies. The absence of emissions data and reduction initiatives suggests that Global Hotel Alliance may still be in the early stages of developing a comprehensive climate strategy. In the context of the hospitality industry, many organisations are increasingly focusing on sustainability and carbon reduction, often setting Science-Based Targets (SBTi) to align with global climate goals. However, without specific commitments or data, it is unclear how Global Hotel Alliance plans to address its environmental impact moving forward.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Global Hotel Alliance is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
