Alexa Internet, Inc., commonly known as Alexa, is a prominent web traffic analysis company headquartered in the United States. Founded in 1996, Alexa has established itself as a leader in the digital analytics industry, providing valuable insights into website performance and audience engagement. The company’s core offerings include website ranking, competitive analysis, and keyword research tools, which are designed to help businesses optimise their online presence. Alexa's unique data-driven approach enables users to make informed decisions based on real-time analytics. With a strong market position, Alexa has garnered recognition for its innovative solutions, serving a diverse clientele across various sectors. As a subsidiary of Amazon, Alexa continues to evolve, maintaining its relevance in an ever-changing digital landscape.
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